MISSION
SPECIAL MISSION

Three, two, one… Take off!
The Special Mission of Beef, a campaign promoted by Provacuno and Apaq-W and co-financed by the European Union, seeks to educate society on the contributions of the European beef sector to environmental sustainability and its efforts to reduce pollution and preserve and enhance the soil.
However, this mission would be meaningless if we did not also collaborate with the sector itself to ensure continuous improvement in sustainable farming practices, guaranteeing reductions in emissions, soil protection and restoration, and improvements in soil fertility, nutrient management and biodiversity.
And as in every mission, our producers, with the support of scientists, technicians and experts, have also set two major objectives in their roadmap to take care of the planet. Ready to meet them?

SB Objectives
SUSTAINABLE BEEF OBJECTIVES: REDUCING EMISSIONS AND PRESERVING & ENHANCING THE SOIL
As with any forward-looking mission, this one too has clear objectives. In its journey towards more environmentally friendly production, the beef sector has activated two main drivers: reducing emissions and protecting and regenerating soil. Here’s how they are taking this mission forward, step by step, from the ground… to the stars.

DISCOVER OUR DECALOGUE ON SUSTAINABILITY
1
Sustainability is in our DNA
The beef sector is firmly committed to a sustainable production model. Our approach to sustainability encompasses all three dimensions: economic, social and environmental.
2
Protecting the environment and promoting biodiversity
We actively contribute to the protection of the ecosystems of Mediterranean pastures, meadows and mountains, while making efficient use of resources and minimising our environmental footprint.
3
We practice sustainable soil management
Using regenerative practices that improve soil health, promote biodiversity and prevent the degradation of agricultural land.
4
Water and energy efficiency
Optimising the use of water at all stages of production, ensuring the conservation and reuse of this vital resource, and making progress in the use of renewable energy sources and improving energy efficiency in production and distribution processes.
5
We are reducing our greenhouse gas emissions
We are working to develop and implement strategies to improve production efficiency and reduce greenhouse gas emissions throughout the value chain.
6
We follow the European production model
Our production model, based on European standards, is the most demanding in the world in terms of food safety, animal welfare, quality and environmental protection.
7
We provide a safe working environment
We promote respect, inclusion and equal opportunities for all people in the sector and ensure decent working conditions.
8
We support generational change and the rural world
We work to ensure the economic viability of farms and industries, thereby facilitating the continuity of the sector and contributing to the retention of population in rural areas.
9
Innovating for a more sustainable future
We work with public and private research centres to develop new techniques and technologies that improve animal welfare, reduce environmental impact and increase efficiency in the sector.
10
Commitment to transparency and communication
We report truthfully and on the basis of scientific evidence on our activities, their impacts and improvements in sustainability, promoting an open dialogue with society and combating fake news.


INDUSTRY TOOLS
If the ships that go to space take off from Cape Canaveral, the ships that are bringing us closer to a more sustainable management of our environment, are distributed in all rural areas and fields of our geography. These are the beef cattle sheds and their coexistence with extensive livestock farming. And these are some of the tools with which the sector is working to improve its sustainability every day.
We are developing an app to help you know and reduce your carbon footprint. This app will be free of charge. If you want more information, leave us your details and we will inform you of its imminent launch.



