SUSTAINABLE BEEF
WHO WE ARE


Provacuno
The Interprofessional Organisation of the Spanish Beef Sector represents almost all Spanish companies involved in beef production, elaboration and commercialisation.
Its objectives include:
- Guaranteeing the efficient functioning of the beef sector value chain.
- To promote good practices in relations between the different actors in the value chain.
- Orienting beef production to meet market and consumer demands.
- To improve the sector’s image through sustainable production methods and respect for the environment.
- Promoting responsible consumption by highlighting the nutritional and health properties, high quality and food safety of beef.
- Develop innovative processes to improve beef quality at all stages of the value chain.
Further information can be found at www.provacuno.es

Apaq-W
The Agence Wallonne pour la Promotion d’une Agriculture de Qualité (AWP) is a Belgian public administration agro-industrial organisation whose objective is to support farmers and breeders by establishing a specialised agricultural promotion and communication agency.
Its objectives include:
- Developing a positive image of farming.
- Promoting and valuing the work of farmers and breeders.
- Highlighting the role of agriculture and agricultural products in sustainable development, as well as their social, cultural, economic, environmental, and health functions.
- Supporting the creation of a network of markets that promote agricultural products.
- Implementing educational initiatives and promoting knowledge within different social groups.
More information is available at www.apaqw.be

Sustainability in the European beef sector
Sustainability is not a new challenge for the European beef sector, but a mission that has been ongoing for years. Across the European Union and long before the European Green Deal, beef producers were already working to make their systems more efficient, responsible and resilient. Spain and Belgium are two clear examples of this sustained transformation, combining commitment, innovation and concrete measures to move towards more sustainable production in line with today’s environmental challenges. Want to know more?
In the case of Spain, and following the guidelines set out at the Paris Climate Summit (COP21) held in 2015, the Beef Beef sector took concrete measures to reduce emissions and improve its sustainability. Particularly, in 2019, Provacuno’s Board of Directors agreed to implement the 2050 Carbon Neutral Beef Strategy. A strategy that focuses on research, the adoption of good environmental practices, improved productivity and collaboration with the Spanish scientific community.
It is important to note that with this strategy, Provacuno anticipated both the subsequent approval in December 2020 of the European Green Deal (Green Deal), and the growing media attention on livestock emissions that arose that same year, which demonstrates the firm commitment of the Spanish beef sector to sustainability.
Since then, the Spanish beef sector has followed the strategic lines set out in Provacuno’s 2050 Carbon Neutral Beef Strategy, always with the collaboration of the scientific community. As a result of this cooperation and commitment, different tools and research projects have been developed, some of them still ongoing, such as:
In the case of Belgium, we also find a sector that is fully committed to increasingly sustainable production, capable of offering safe food with a minimum impact and the greatest possible benefit for the territory. Thus, in 2019, the Interprofessional Organisation of Belgian Farmers (Belbeef) launched the BelBeef Standard and the Sustainability Observatory.
For its part, the Walloon Agricultural Research Centre (WARC) has a unit dedicated to sustainability that is developing different tools (DECiDE and PROBOV) to assess various sustainability indicators of agricultural production, including the production of beef and dairy farms.

Sustainable European Beef (SEUB) programme
The Sustainable European Beef (SEUB) programme is a promotion plan co-financed by the European Union that will be carried out over the next three years (2025-2027) by the Spanish Interprofessional Agri-food Organisation for Beef and Veal (Provacuno) and the Belgian Agence Wallonne pour la Promotion d’Une Agriculture de Qualité (APAQ-W, Walloon Agency for the Promotion of Quality Agriculture).
With the slogan ‘For a sustainable Europe, beef’s special mission’, the campaign aims to raise public awareness of the European beef sector’s commitment to achieving the Carbon Neutral Target and improving sustainability, while informing the sector itself of the latest trends and developments available in the field of sustainability.
To achieve this objective, during the three years of the programme, a major effort will be made to inform the public, always on a scientific basis, about the sustainability of the European beef production model in general and, in particular, about the measures being taken by the sector to reduce emissions and improve and preserve soils. The programme will also promote and inform producers about the application of continuous improvement measures at all stages of the process to achieve the Carbon Neutral 2050 Objective and, in particular, those that lead to the reduction of emissions and the improvement and preservation of soils:
- Climate change mitigation, including reducing greenhouse gas emissions from agricultural practices, as well as maintaining existing carbon stores and enhancing carbon sequestration.
- Prevention of soil degradation, restoration and improvement of soil fertility and management of soil nutrients and soil biota.



