FOR A SUSTAINABLE EUROPE
THE SPECIAL
MISSION OF BEEF
Scientists and the beef sector are heading toward the same goal: mitigating the effects of climate change. Reducing greenhouse gas emissions, caring for the soil, optimizing water use… And this mission has only just taken off.
Join the new European campaign of the Spanish and Belgian beef sector, with sustainability as the main focus. Because this is not about looking for water on the Moon, it is about preserving the resources we have on Earth.
Campaign Objectives:
- Improve the sustainability of the beef sector.
- Inform society about the sector’s other mission, which, in addition to production, contributes to improving the economic, social, and environmental sustainability of our territory.
Campaign Tools and Channels:
Sustainability APP / Website / Professional Symposium / Video Spot / PR / Digital Media / Merchandising / Events / Podcast / and much more over the next three years.
SUSTAINABILITY COMMITMENT DECALOGUE
1
Sustainability is in our DNA
The beef sector is firmly committed to a sustainable production model. Our approach to sustainability encompasses all three dimensions: economic, social and environmental.
2
Protecting the environment and promoting biodiversity
We actively contribute to the protection of the ecosystems of Mediterranean pastures, meadows and mountains, while making efficient use of resources and minimising our environmental footprint.
3
We practice sustainable soil management
Using regenerative practices that improve soil health, promote biodiversity and prevent the degradation of agricultural land.
4
Water and energy efficiency
Optimising the use of water at all stages of production, ensuring the conservation and reuse of this vital resource, and making progress in the use of renewable energy sources and improving energy efficiency in production and distribution processes.
5
We are reducing our greenhouse gas emissions
We are working to develop and implement strategies to improve production efficiency and reduce greenhouse gas emissions throughout the value chain.
6
We follow the European production model
Our production model, based on European standards, is the most demanding in the world in terms of food safety, animal welfare, quality and environmental protection.
7
We provide a safe working environment
We promote respect, inclusion and equal opportunities for all people in the sector and ensure decent working conditions.
8
We support generational change and the rural world
We work to ensure the economic viability of farms and industries, thereby facilitating the continuity of the sector and contributing to the retention of population in rural areas.
9
Innovating for a more sustainable future
We work with public and private research centres to develop new techniques and technologies that improve animal welfare, reduce environmental impact and increase efficiency in the sector.
10
Commitment to transparency and communication
We report truthfully and on the basis of scientific evidence on our activities, their impacts and improvements in sustainability, promoting an open dialogue with society and combating fake news.
Save the date
SYMPOSIUM ON SUSTAINABLE EUROPEAN BEEF
November 12 – Brussels
Sign up now for the Professional Symposium on Sustainable European Beef. You can attend in person or online and learn from Europe’s leading experts in sustainability.
Complete the form and secure your place.
Complete the form and secure your seat.
SYMPOSIUM ON SUSTAINABLE EUROPEAN BEEF
